Built, Managed, and Grew an eCommerce Brand Through Creative Strategy and Digital Advertising
As Creative Director for Deemak, I managed the company’s creative direction, website, and digital marketing for nearly 10 years. I designed and built the current Shopify eCommerce website, creating a mobile-friendly shopping experience optimized for SEO, user engagement, and conversions.
I also developed and managed advertising campaigns across Google Ads, YouTube, Facebook, Instagram, and TikTok, producing photography, video, motion graphics, social media content, and landing pages. Through continuous optimization and data-driven marketing, I helped increase monthly sales and drive long-term business growth until economic conditions led to company downsizing.
This project highlights my expertise in Shopify development, branding, multimedia production, performance marketing, and conversion-focused design.